Dnes Oracle oznámil, že kupuje společnost Eloqua, cloudovového poskytovatele moderních marketingových aplikací. Eloqua dodává software pro automatizaci marketingu a performance management. Software pomáhá automatizovat marketingové procesy ve více než 1200 organizacích.
Hodnota transakce činí cca 871 mil. USD a má být dokončena v 1. polovině roku 2013.
Oracle již dříve v letošním roce koupil platformu pro automatizaci marketingu Vitrue.
Zdroj: Oracle.com
1 comment on “Oracle kupuje Eloqu”
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